Getting Started

The first step in working together is an initial consultation.

Typical discussion topics include:
  • Brief overview of your business and current situation.
  • Brief overview of Tennant Consulting and its services.
  • Review of your high priority needs and timing.
  • Discuss desired support: advisory vs. execution, full-time vs. part-time, etc.
  • Discuss potential fit and next steps.
What do you need to gain momentum?

Typical project areas and activities include:

Sales & Field Operations
  • Define sales processes
  • Create sales tools
  • Support on sales calls
  • Develop sales proposal templates
  • Conduct won/loss analysis
  • Create ROI models
  • Develop services packaging
  • Implement CRM tools to support sales stages
  • Develop new release customer presentations

Alliances & Business Development
  • Develop alliance strategies
  • Negotiate alliance term sheets and contracts
  • Create new market plans
  • Establish partner recruitment processes
  • Develop partner communication/training programs
  • Develop co-marketing programs, presentations & webcasts
  • Manage 1,000+ person partner conferences

Company & Product Strategy
  • Create company vision
  • Identify and prioritize target markets
  • Develop financial models
  • Develop product strategy and presentations
  • Develop new release presentations and prototypes
  • Create and analyze "voice of the customer" feedback
  • Conduct competitive assessments
  • Develop pricing models
  • Conduct competitive analysis

  • Create company positioning and messaging
  • Develop marketing plans
  • Produce customer testimonial webcasts
  • Create demand generation programs
  • Create and re-launch websites
  • Create marketing brochures and sell sheets
  • Prepare client and partner case studies
  • Write white papers and articles
  • Manage trade shows
  • Develop press releases
  • Conduct press tours and interviews

  • Create investor presentations
  • Create business plans and executive summaries
  • Co-present to VC firms
  • Respond to VC questions and issues
  • Support post-funding board relationships

Interim Management
  • Prepare Board of Directors presentations & updates
  • Define operations reporting and metrics
  • Define recruiting processes and sourcing
  • Hire management team and staff
  • Recruit advisory board

What's your situation? Let's get started.

Steve Tennant Portait

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