The first step in working together is an initial consultation.

Typical discussion topics include:

• Brief overview of your business and current situation.
• Brief overview of Tennant Consulting and its services.
• Review of your high priority needs and timing.
• Discuss desired support: advisory vs. execution, full-time vs. part-time, etc.
• Discuss potential fit and next steps.

Typical project areas and activities include:

• Sales & Field Operations
• Alliances & Business Development
• Company & Product Strategy
• Marketing
• Fundraising
• Interim Management

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Sales & Field Operations

• Define sales processes
• Create sales tools
• Support on sales calls
• Develop sales proposal templates
• Conduct won/loss analysis
• Create ROI models
• Develop services packaging
• Implement CRM tools to support sales stages
• Develop new release customer presentations

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Alliances & Business Development

• Develop alliance strategies
• Negotiate alliance term sheets and contracts
• Create new market plans
• Establish partner recruitment processes
• Develop partner communication/training programs
• Develop co-marketing programs, presentations & webcasts
• Manage 1,000-person partner conferences

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Company & Product Strategy

• Create company vision
• Identify and prioritize target markets
• Develop financial models
• Develop product strategy and presentations
• Develop new release presentations and prototypes
• Create and analyze "voice of the customer" feedback
• Conduct competitive assessments
• Develop pricing models
• Conduct competitive analysis

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Marketing

• Create company positioning and messaging
• Develop marketing plans
• Produce customer testimonial webcasts
• Create demand generation programs
• Create and re-launch websites
• Create marketing brochures and sell sheets
• Prepare client and partner case studies
• Write white papers and articles
• Manage trade shows
• Develop press releases
• Conduct press tours and interviews

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Fundraising

• Create investor presentations
• Create business plans and executive summaries
• Co-present to VC firms
• Respond to VC questions and issues
• Support post-funding board relationships

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Interim Management

• Prepare Board of Directors presentations & updates
• Define operations reporting and metrics
• Define recruiting processes and sourcing
• Hire management team and staff
• Recruit advisory board

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