All elements of strategy, fundraising, marketing, sales, services, and alliances must work
together to deliver a winning "whole product" solution to market. To that end, my services include:
For companies that want to raise capital
For companies that want to increase revenues
- Investor pitch assessment - Review your business plan and fundraising presentation and develop recommendations to get funded.
- VC fundraising - Develop the investor presentation, business plan, introductions and presentations to VC's.
- Company vision & strategy - Work with team to create a compelling vision and game plan.
- Strategic business assessment - Review your strategy, market, competitors, customers, product and sales & marketing and make recommendations to grow the company faster.
- Revenue assessment -Review your sales and marketing operations and develop recommendations to improve marketing and increase sales.
- Marketing plan - Define strategy, positioning, messages and resources.
- Market analysis - Understand business issues and challenges of the target market, and validate the fit of a solution.
- Product marketing -- Develop product requirements and obtain customer input.
- Alliance strategy & relationships - Create an alliance vision, goals, plan and communications.
- Demand generation - Manage and execute marketing campaigns, including direct mail, web seminars, e-mail campaigns, trade shows, alliance initiatives, etc.
- Sales enablement - Define sales processes, implement CRM solutions, create sales tools, pricing models, ROI models, and customer presentations. Train sales force.
- Interim executive - Serve as VP of Marketing, Product Strategy, or Alliances on a full-time or part-time basis.