All elements of strategy, fundraising, marketing, sales, services, and alliances must work together to deliver a winning "whole product" solution to market. To that end, my services include:

For companies that want to raise capital
  • Investor pitch assessment - Review your business plan and fundraising presentation and develop recommendations to get funded.
  • VC fundraising - Develop the investor presentation, business plan, introductions and presentations to VC's.
  • Company vision & strategy - Work with team to create a compelling vision and game plan.
For companies that want to increase revenues
  • Strategic business assessment - Review your strategy, market, competitors, customers, product and sales & marketing and make recommendations to grow the company faster.
  • Revenue assessment -Review your sales and marketing operations and develop recommendations to improve marketing and increase sales.
  • Marketing plan - Define strategy, positioning, messages and resources.
  • Market analysis - Understand business issues and challenges of the target market, and validate the fit of a solution.
  • Product marketing -- Develop product requirements and obtain customer input.
  • Alliance strategy & relationships - Create an alliance vision, goals, plan and communications.
  • Demand generation - Manage and execute marketing campaigns, including direct mail, web seminars, e-mail campaigns, trade shows, alliance initiatives, etc.
  • Sales enablement - Define sales processes, implement CRM solutions, create sales tools, pricing models, ROI models, and customer presentations. Train sales force.
  • Interim executive - Serve as VP of Marketing, Product Strategy, or Alliances on a full-time or part-time basis.
Learn more about how these services have delivered results for clients.

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