Grow big or go home.
We grow software and technology companies.
We work with the CEOs and company leaders to enable their teams to attract and retain customers by understanding those customers' needs, and developing products, services and experiences that meet those needs better than anyone else.
Clients include over 25 technology companies including Calypso Technologies, Cisco Systems, Microsoft, Trusted Data (now Drobo), Emagia, Vendavo, Tidebreak, Technology Ventures Corporation, Planitax (now Thompon Reuters), and many Software-as-a-Service and software startups.
Too many times, leaders fail because they skip the step of deeply understanding their customer, what their most pressing challenges are, how they buy, and the steps and pain points in their customer journey to receive value.
Once known and optimized, we enable your company to retain existing customers and sell more. This might include aligning your team on a vision and strategy for where you intend to take the business, innovating new products and services, transitioning to new recurring revenue business models, and executing strategic initiatives to manifest your team's vision.
For clients, strategic initiatives have included defining new strategic directions, selecting the best market opportunity, launching a new-to-the-world technology, building new products and suites, creating a tiered service portfolio, capturing new geographic or vertical industry markets, and implementing customer success and support operations that improve customer retention and growth.
During implementation, we have developed program plans, change management plans, internal communications, executive presentations, culture change initiatives, positioning and messaging about the value you provide, sales and services training, sales tools, demos, lead generation programs, customer success interventions, success playbooks, benefits realization scorecards, channel partnerships and alliances.
Together, these activities grow your technology company efficiently, in a sustainable way.
Steer clear of the gotchas.
Many of the traps in starting and growing a business are unknown to the leaders until it’s too late. Mistakes like choosing poor market opportunities. Not having a vision or strategy to achieve it. Not getting the team fully on board. Building the whole product before knowing if there are customers or a market. Missing a key tech trend. Trying to serve all market segments with an initial product launch.
Are you focused on addressing the needs your customers value most? Executing on the highest priorities?
Clients tell us what they value is having us as their sounding board when making critical decisions — whether it’s me personally or other experts in our network. We can help you steer clear of the gotchas, while taking your company to new heights.
Become the hero in your story.
As much as we'd like to promise you the moon, no one can realistically know if they can help you succeed. But we know how to find out.
We talk. And I can guarantee it will be interesting and we'll both learn something -- and well worth the price of admission. It's free.
If we both agree there's a fit and want to start working together, we do everything possible to help our clients succeed. Bullet-proof your plan. Size and validate your market. Launch your game-changing product. Deliver impact in your new job. Close that big deal. Get funded. Deliver results. Get respect from your board, employees... even your spouse, partner, family and kids.
Those are outcomes we've already delivered for our clients. And we'd love to do it for you.
This could be the start of a beautiful relationship.
Contact me to kick around your most pressing challenge. We'll explore working together and decide if it's a fit. No big deal, no boring sales pitch. Just a focus on solving your problem, whether it involves me or others in my network.